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Marketing

Don’t Confuse Vacation Season With Decision Season

Summer arrives, calendars fill up, and many seminar marketers make the same assumption: "People aren't paying attention right now." As a result, campaigns get delayed, seminar schedules shrink, and marketing budgets...

Marketing

Why Summer Visibility Matters for Your Fall Pipeline

Every year, many advisors scale back seminar activity during June and July. Vacations increase.Attendance patterns shift.Families travel. And for many companies, summer becomes a natural pause...

Marketing

Your Competitors Don’t Stop Marketing in Summer

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