Andy Kidgell
DATALeader Dinner Seminar
National Marketing Consultant
Trust Is Built Before the Event Begins
An event can satisfy every technical requirement and still leave prospective attendees uncertain.
That distinction matters now. People entering an educational event about Medicare, retirement...
A Registration Is Only the Beginning
A full registration list can feel like a successful campaign.
But registrations are not the final result. The real objective is to move the right...
As Seminar Technology Grows, Don’t Lose the Human Touch
Technology has improved nearly every stage of seminar marketing.
Marketers can use data to select more relevant audiences, mapping tools to refine geographic targeting, online...
More Leads Won’t Fix a Leaky Seminar Process
Fall seminar season carries enormous weight. For many professionals, it is one of only two major seasons each year to generate the prospects who...
Why Interested Prospects Still Don’t Take the Next Step
Your seminar appears to go well. The room is attentive. People ask thoughtful questions. Some remain afterward to speak with your team.
Then, surprisingly few...
Peak Seminar Season Is No Time for Autopilot
Fall is one of the busiest—and most valuable—times of the year for seminar marketing.
Calendars fill. Campaigns overlap. Invitations for the next event may already...
The Fall Seminar Rush Has Already Started
Fall may still feel a few weeks away, but for seminar marketers, the season has already begun.
For financial advisors, Medicare agents, regenerative medicine practices,...
The Most Expensive Seminar Mistake Isn’t a Bad Seminar
It's Failing to Learn From It
Every seminar marketer eventually experiences one.
Attendance is lower than expected.
Appointments don't materialize.
Sales fall short.
It's frustrating.
But surprisingly, a disappointing seminar...
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