Rick Broom
Preparing Your Seminar Program for a Strong Fall Season
For many seminar marketers, fall is the most important time of the year.
Whether you're a financial advisor, regenerative medicine clinic, estate planning attorney, or...
Why More Registrations Don’t Always Mean Better Seminar Results
A seminar that fills every seat can still be a disappointing campaign.
Many marketers assume low sales mean they needed more attendees. So the next...
Stop Judging Your Seminar By One Number
"We had 85 registrations."
"We only had 34 attendees."
"We booked six appointments."
Those numbers are important—but by themselves, they don't tell you why a seminar succeeded...
Why Strong Audiences Still Don’t Book Appointments
A full seminar room can feel like a success.
Until very few attendees schedule appointments afterward.
When that happens, many companies assume the problem is the...
Why Good Seminar Topics Eventually Stop Working
You filled rooms with a seminar topic for years. Response rates were strong. Attendance was consistent and appointments followed.
Then, slowly, something changed.
Registrations started slipping.
Attendance...
The Smartest Seminar Marketers Use Summer to Experiment
Most companies treat summer like a waiting period.
They delay changes, stick with familiar strategies, and wait for fall attendance to return.
But the smartest seminar...
Don’t Confuse Vacation Season With Decision Season
Summer arrives, calendars fill up, and many seminar marketers make the same assumption:
"People aren't paying attention right now."
As a result, campaigns get delayed, seminar...
Why Summer Visibility Matters for Your Fall Pipeline
Every year, many advisors scale back seminar activity during June and July.
Vacations increase.Attendance patterns shift.Families travel.
And for many companies, summer becomes a natural pause...
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