An event can satisfy every technical requirement and still leave prospective attendees uncertain. That distinction matters now. People entering an educational event about Medicare, retirement...

A full registration list can feel like a successful campaign. But registrations are not the final result. The real objective is to move the right...

Technology has improved nearly every stage of seminar marketing. Marketers can use data to select more relevant audiences, mapping tools to refine geographic targeting, online...

Fall seminar season carries enormous weight. For many professionals, it is one of only two major seasons each year to generate the prospects who...

Your seminar appears to go well. The room is attentive. People ask thoughtful questions. Some remain afterward to speak with your team. Then, surprisingly few...

Fall is one of the busiest—and most valuable—times of the year for seminar marketing. Calendars fill. Campaigns overlap. Invitations for the next event may already...

Fall may still feel a few weeks away, but for seminar marketers, the season has already begun. For financial advisors, Medicare agents, regenerative medicine practices,...

It's Failing to Learn From It Every seminar marketer eventually experiences one. Attendance is lower than expected. Appointments don't materialize. Sales fall short. It's frustrating. But surprisingly, a disappointing seminar...