Lisa Galjanic
DATALeader Dinner Seminar
National Marketing Consultant
Peak Seminar Season Is No Time for Autopilot
Fall is one of the busiest—and most valuable—times of the year for seminar marketing.
Calendars fill. Campaigns overlap. Invitations for the next event may already...
The Fall Seminar Rush Has Already Started
Fall may still feel a few weeks away, but for seminar marketers, the season has already begun.
For financial advisors, Medicare agents, regenerative medicine practices,...
The Most Expensive Seminar Mistake Isn’t a Bad Seminar
It's Failing to Learn From It
Every seminar marketer eventually experiences one.
Attendance is lower than expected.
Appointments don't materialize.
Sales fall short.
It's frustrating.
But surprisingly, a disappointing seminar...
How Do Successful Seminar Companies Get Consistent Results?
The companies that produce the most consistent seminar results don't rely on finding the perfect presentation. They build a marketing system that improves with...
Why One Seminar Succeeds While the Next Falls Flat
Every seminar marketer has experienced it.
One week, the room is engaged. The conversations are strong. Appointments are booked. Sales follow.
The next week?
The same presenters....
Preparing Your Seminar Program for a Strong Fall Season
For many seminar marketers, fall is the most important time of the year.
Whether you're a financial advisor, regenerative medicine clinic, estate planning attorney, or...
Why More Registrations Don’t Always Mean Better Seminar Results
A seminar that fills every seat can still be a disappointing campaign.
Many marketers assume low sales mean they needed more attendees. So the next...
Stop Judging Your Seminar By One Number
"We had 85 registrations."
"We only had 34 attendees."
"We booked six appointments."
Those numbers are important—but by themselves, they don't tell you why a seminar succeeded...
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