At the end of a seminar, it’s crucial to capitalize on the momentum and interest generated among attendees. One effective way to do this is by having your attendees fill out appointment cards before they leave.
They serve multiple purposes, ranging from solidifying commitments to fostering future engagement and follow-up.
A future commitment
Appointment cards provide attendees with a tangible reminder of the seminar’s key takeaways and action items.
By filling out the card with their contact information and desired next steps, attendees commit to further engagement with your business.
This can include scheduling a consultation, requesting additional information, or expressing interest in specific products or services.
Increased follow through
The act of physically writing down their details reinforces their commitment and increases the likelihood of follow-through.
Appointment cards streamline the follow-up process for both attendees and organizers. With clear contact information and desired actions outlined on the card, organizers can quickly and efficiently reach out to attendees post-seminar.
This ensures that no leads slip through the cracks and that every prospect receives personalized follow-up tailored to their interests and needs.
Valuable insights
Appointment cards provide organizers with valuable insights into attendee preferences and intentions, enabling them to tailor their follow-up efforts for maximum impact.
They facilitate ongoing communication and relationship-building with prospects beyond the seminar.
This continuous engagement keeps prospects engaged with your brand and increases the likelihood of conversion over time.
From solidifying commitments to streamlining follow-up and fostering ongoing relationships, appointment cards play a crucial role in maximizing the impact of your seminar and converting the highest level of prospects into customers.
For information on our data-driven seminar marketing, Quantus Event Management System, or Seminar Follow-Up Program, please contact us at (800) 340-4794 or visit us at www.dataleader.com
PLUS: When you have time…below are some free marketing resources to support the success of your dinner seminars.
The Seminar ROI Calculator
The Free, Online, Seminar ROI Calculator helps you visualize the impact of your seminar marketing. Just input your seminar data to see a projection of your cost for marketing, revenue generated, and total return on investment. To get started, Click Here.
The Free Insider Seminar Guide
The Free, Insider Seminar Guide includes the seven critical best practices for seminar marketing and an annual calculator of recommended seminar dates for the best ROI. To download your Free Insider Guide today, Click Here.
The Follow-Up Campaign ROI Calculator
The Free, Online, Follow-Up Campaign ROI Calculator helps you visualize the impact of continuity marketing. Just input your marketing campaign data to see a projection of your response rate, cost per conversion, commissions, and return on investment. To get started, Click Here.
