Make the Intangible Feel Real
One of the biggest challenges in dinner seminars and educational events is helping prospects feel the value of what you’re teaching.
Research shows that audiences...
The Power of “People Like Me”
When guests attend a dinner seminar, they’re not just listening—they’re watching each other. Social psychology shows that people look...
Start by Naming the Elephant
Skepticism is natural—especially at educational or dinner seminars where attendees arrive cautious about sales pitches. Acknowledge it early.
Research from...