What it is (and why it matters)
Confirmation bias is our tendency to pay more attention to information that fits what we already believe.
In live seminars, that means attendees...
Why Belonging Matters in Appointment Marketing
When people feel seen and valued, they’re far more likely to take action. A sense of belonging creates trust...
Why timing your pitch matters
Attendees don’t remember every minute of your seminar equally. They judge the whole experience largely by its most emotional moment...
