A seminar that fills every seat can still be a disappointing campaign.
Many marketers assume low sales mean they needed more attendees. So the next campaign focuses on increasing registrations,...
"We had 85 registrations."
"We only had 34 attendees."
"We booked six appointments."
Those numbers are important—but by themselves, they don't tell you why a seminar succeeded...
A full seminar room can feel like a success.
Until very few attendees schedule appointments afterward.
When that happens, many companies assume the problem is the...