What Is Micro-Targeting?
Micro-targeting means sending the right message to the right people.
Instead of marketing your dinner or educational seminar to everyone, you focus only on the people most likely to attend and take action.
What Are Data-Driven Personas?
A persona is a made-up profile that represents your ideal attendee—like “Health-Focused Retiree” or “Business-Minded Pre-Retiree.”
Using real data (such as age, IPA, or past event behavior), you can build 2–3 profiles and tailor your marketing to match each one.
Why It Works
Personalized marketing leads to better results. In fact, McKinsey found it can:
- Lower your costs by up to 50%
- Boost revenue by up to 15%
- Improve engagement by 30% or more
When people feel your message speaks directly to them, they’re more likely to RSVP and attend.
How This Helps Your Seminar
Using personas allows you to:
- Pick topics that matter to each audience
- Write better emails and postcards
- Fill more seats with serious prospects
✅ Action Steps to Get Started:
- Review past event data. Who showed up? What did they like?
- Create 2–3 personas. Example: “Concerned Caregiver,” “Busy Business Owner”
- Tailor your messaging. Use words, pain points, and offers that speak to each group.
- Segment your mailing list. Send each persona their own version of the invite.
- Repeat and refine. See what works, adjust, and improve over time.
For more information on our data-driven management System, or a Seminar Follow-Up Program, please contact our marketing consultants at (800) 340-4794 or visit us at www.dataleader.com
PLUS: When you have time…below are some free marketing resources to support the success of your dinner seminars.
The Seminar ROI Calculator
The Free, Online, Seminar ROI Calculator helps you visualize the impact of your seminar marketing. Just input your seminar data to see a projection of your cost for marketing, revenue generated, and total return on investment. To get started, Click Here.
The Free Insider Seminar Guide
The Free, Insider Seminar Guide includes the seven critical best practices for seminar marketing and an annual calculator of recommended seminar dates for the best ROI. To download your Free Insider Guide today, Click Here.
The Follow-Up Campaign ROI Calculator
The Free, Online, Follow-Up Campaign ROI Calculator helps you visualize the impact of continuity marketing. Just input your marketing campaign data to see a projection of your response rate, cost per conversion, commissions, and return on investment. To get started, Click Here.
