“Cost per lead” can be misleading if you stop at registrations. A smarter metric is cost per qualified conversation — total event cost divided by confirmed attendees or appointments. That’s the...
The Need for Interactivity
In 2025, audience attention spans are more challenged than ever: 33% of attendees admit to multitasking during presentations, up from 20% in 2024.
To counteract this, incorporating interactive...
To subscribe, enter your email address and click the subscribe button below. Don't worry, we will respect your privacy and won't spam your inbox. Your information is safe with us.
