Most companies treat summer like a waiting period.
They delay changes, stick with familiar strategies, and wait for fall attendance to return.
But the smartest seminar marketers do the opposite.
They use summer to...
The Need for Interactivity
Audience attention spans are more challenged than ever: 33% of attendees admit to multitasking during presentations, up from 20% in recent years.
To counteract this, incorporating interactive techniques isn’t...
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