"We had 85 registrations."
"We only had 34 attendees."
"We booked six appointments."
Those numbers are important—but by themselves, they don't tell you why a seminar succeeded or struggled.
Too often, seminar marketers judge an...
The Need for Interactivity
Audience attention spans are more challenged than ever: 33% of attendees admit to multitasking during presentations, up from 20% in recent years.
To counteract this, incorporating interactive techniques isn’t...
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