Hosting a successful dinner seminar is the first step in turning prospects into clients. However, the real magic happens in the follow-up.
Each seminar represents a real investment of marketing dollars spent to cultivate that prospect.
Not following up with prospects that haven’t closed is like leaving money on the table, missing the chance to turn their interest into a valuable client relationship.
Direct mail campaigns are a powerful and personal way to keep attendees engaged, nurture relationships, and guide them toward the next step.
Start with a “Thank You” Postcard
A simple, thoughtful “thank you” can go a long way. Use it to show appreciation for their attendance and remind them of key seminar takeaways.
A personal touch like this helps you stay top-of-mind.
Share Valuable Content
Send a follow-up postcard a few weeks to a month after the thank you mailer (time the next mailing based on your sales cycle).
Include with this postcard additional content, such as a free report download offer, testimonials from satisfied clients, or some powerful statistics that support your product or service.
This positions you as a trusted resource and reinforces the value you bring.
Offer a Limited-Time Incentive
In the next postcard mailing, encourage action by including a clear, time-sensitive offer—like a free consultation, discounted services, or exclusive access to a follow-up event.
Urgency is a proven way to motivate prospects to act quickly.
Remind Them of Your Expertise
Then, follow that mailing with the next postcard outlining a brief “success story” highlighting results you’ve achieved for others. Real-life examples build confidence and trust.
Stay Consistent
A series of follow-up mailers spaced out over several months ensures you remain visible. Consistent communication increases their likelihood of reaching out when they’re ready to act.
Follow-up direct mail campaigns are cost-effective and robust tools to build trust, reinforce your message, and convert prospects into clients.
Combine personal touches with valuable content, and you’ll maximize the results of every seminar you host.
For information on our data-driven seminar marketing, the QUANTUS Event Management System, or the Seminar Follow-Up Program, please contact us at (800) 340-4794 or visit us at www.dataleader.com
Want to manage your upcoming seminar events ON-THE-GO? Watch our video about our Mobile Check-in Tool below!
PLUS: When you have time…below are some free marketing resources to support the success of your dinner seminars.
The Seminar ROI Calculator
The Free Online Seminar ROI Calculator helps you visualize the impact of your seminar marketing. Just input your seminar data to see a projection of your marketing cost, revenue generated, and total return on investment. To get started, Click Here.
The Free Insider Seminar Guide
The Free Insider Seminar Guide includes the seven critical best practices for seminar marketing and an annual calculator of recommended seminar dates for the best ROI. To download your Free Insider Guide today, Click Here.
The Follow-Up Campaign ROI Calculator
The Free, Online, Follow-Up Campaign ROI Calculator helps you visualize the impact of continuity marketing. Just input your marketing campaign data to see a projection of your response rate, cost per conversion, commissions, and return on investment. To get started, Click He
